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Reflections on Data Protection Day: Building Trust Through Data Governance

News and information from the Advent IM team.

Ellie Hurst ASYi, Commerical Director

This year’s Data Protection Day has passed, but the principles it champions are more relevant than ever. In today’s digital world, where data drives decisions, fuels innovation, and strengthens customer relationships, organisations must prioritise safeguarding the information entrusted to them.

For businesses in the UK, the Data Protection Act 2018—aligned with GDPR—provides a robust framework for compliance. But true data protection goes beyond ticking boxes. It requires a strong foundation of Governance, Risk, and Compliance (GRC) practices that not only minimise risks but also build a culture of trust.

If you could do just one thing to strengthen your organisation’s data protection posture, what should it be? Our answer: know your data.

 

Why Knowing Your Data is Crucial

“You can’t protect what you don’t know exists.” It’s a simple truth that highlights why understanding your data is the foundation of effective data protection. So you need to look to your Information Asset Register and make sure its properly used and updated. Without visibility into what personal data you collect, process, and store, your organisation is vulnerable to risks, including:

  • Non-compliance penalties: Regulators have fined organisations millions for data breaches resulting from poor oversight.
  • Reputational damage: Customers are less likely to trust businesses that mishandle their data.

Case in Point: A UK retailer recently avoided a substantial fine by proactively conducting a data audit. During the review, they discovered that customer payment data was being stored unnecessarily for longer than required. By addressing the issue, they reduced their compliance risks and optimised their data practices.

 

Taking Action: Practical Steps to Knowing Your Data

Building a strong GRC framework starts with data visibility. Even if you missed Data Protection Day, you can take these steps to improve your organisation’s data protection:

  1. Conduct a Data Audit
    • Identify where your sensitive and personal data is stored.
    • Review all systems, from customer relationship management tools to email archives, and look for any “shadow IT.”
  2. Map Data Processing Activities
    • Understand how data flows through your organisation.
    • Ensure that all processing activities have a lawful basis under the Data Protection Act and are documented in your records of processing activities (RoPA).
  3. Prioritise High-Risk Areas
    • Focus on securing the data that would cause the most harm if compromised, such as customer payment details or employee records.

 

The Bigger Picture: Building a Culture of Trust

Taking steps to know your data does more than protect your organisation from fines or reputational damage—it builds trust. Customers, employees, and stakeholders are increasingly aware of the importance of data privacy. By demonstrating a commitment to protecting their information, you set your business apart in a competitive landscape.

 

Moving Forward: Commit to Action

Data Protection Day is a timely reminder of the importance of data privacy, but protecting data is a year-round effort. Whether you’re just starting to refine your GRC practices or are looking to take them to the next level, prioritising data visibility is a step in the right direction.

What will your organisation do this year to strengthen its data protection framework? Share your thoughts in the comments below.

Let’s make 2025 a year of trust, innovation, and responsibility.

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